Bride of Frankenstein

 

SmokeScreeners review: 

Year of Release:  1935

MPAA Rating:  Unrated

Director:  James Whale

Distributor:  Universal Studios

The film was reviewed by Dr. Barry Hummel on 11/12/2008.

 

Dr. Barry Hummel posted the following additional comments:

"The classic Universal horror film Bride of Frankenstein (1935) contains one of the strangest pro-tobacco messages I have ever seen. To start the discussion, we need to discuss the Monster's fear of fire.  At the end of Frankenstein, and the beginning of Bride of Frankenstein, an angry mob tries to kill the Monster by setting fire to a windmill in which the Monster is hiding.  After making his escape, the Monster has learned to be afraid of fire.  To demonstrate this fear, I chose a scene where the Monster actually tries to protect a family of gypsies by extinguishing their campfire: 

 

 

Of course, I also chose that scene to highlight the old gypsy woman that is smoking the pipe!  And around her granddaughter!  I guess she is so anxious to add salt and pepper to the meal to enhance the flavors... not an uncommon problem among smokers, who lose their sense of taste and smell as a result of their tobacco use.

Later, the Monster is taken in by a blind man.  The blind man tries to befriend the Monster by sharing all that he has to offer: 

 

 

Two things are interesting about this scene.  First, the Monster learns to associate food, drink, and smoking with friendship.  It is that friendship that makes the 'smoke good'.  Second, the Monster overcomes his fear of fire in order to learn how to smoke a cigar.  He is so anxious to make a friend, that he is willing to fight through the fear and please his new friend.  Talk about peer pressure!

Later still, the Monster comes in contact with the scientist that is helping Dr. Frankenstein create a mate for the Monster.  As you watch this scene, notice what draws the Monster closer to this stranger: 

 

 

The Monster seems to come out of the shadows because he sees the scientist smoking a cigar.  He has learned to associate smoking with friendship!"